Teambuilding is the organization of activities where cooperation between team members is central. The goal is to enhance group dynamics and efficiency of the team. Teambuilding activities can boost creativity and problem-solving skills. You might even discover new aspects or talents of someone you didn’t expect to see! Additionally teambuilding is a way to let…
Advertising has always played an important role in our society. Over the years our society has evolved as has its ads. It started in the early 1700’s with the first commercial newspaper ad and was quickly followed up by the first recruitment ad in 1776. Soon the first billboard was a fact and with that…
Why you need a call-to-action Your call-to-action or CTA is what drives your readers to take action. Imagine your prospective customers being attracted by your headline, reading your entire copy and then being left with no clear follow-up. A call-to-action is there to captivate your audience’s consideration while you already have their attention. A good…
Over the years digital media has been growing exponentially. For lots of us it has become a part of our daily lives. We wake up with our smartphones, go to work on our computers the whole day and come home to check out a movie on Netflix while scrolling down our Instagram. Why you should…
Today’s youth is often misunderstood and has been referred to as ‘the lost generation’ and many other stereotypes. However, a lot of these stereotypes are not what we see in the students we know. Zerocopy wanted to get this out there once and for all. Here are (what we believe to be) the most common…
We all know the market is shifting. New trends in employer branding and human resources are coming up on how to keep employers happy and more productive. One of those trends is empowerment. Empowerment is a managing practice that literally empowers employees with decision making authority so they can take initiative and solve problems. It…
The body of your advertisement is similar to your pitch and should contain a clear value proposition. This might be a product promotion or general publicity on your company but make sure to keep your advertising goal in mind when writing so that your communication stays consistent Seven C’s of communication in advertising What often…
We all know the stress deadlines come with. It’s a struggle for lots of us, be it students, employees or employers. Everyone has deadlines they need to keep in mind. All these deadlines can lead us to lose track of what work we should be doing, creating disorder and resulting in mistakes or missed deadlines.…
The importance of a good headline An advertisement is made up of three main sections being the headline, body and call to action. The first one is considered to be the make or break of your advertisement. As David Ogilvy once said, your headline is 80% of your advertisement. Based on that people will decide…
The job market is shifting. Nowadays there is a war for talent and every company wants a piece. The power now lays with the job candidates, causing the employers to market themselves. Terms like employer branding and recruitment marketing are now commonly used in the business atmospheres. But how do you really stand out as…